Martech

The company is notable for its contribution to the 1980s gaming landscape, publishing a number of successful titles for systems including the BBC Model B, ZX Spectrum, Commodore 64, and Amiga. By supporting such a diverse array of hardware, Martech helped make video games accessible to a broad audience and was part of the foundational industry that preceded today's major gaming studios.

It is important to distinguish this historical entity from the modern term "martech," which is a portmanteau of "marketing technology." The recent news headlines referencing "martech" are exclusively about this contemporary field, discussing topics like AI adoption in marketing strategies and new technological integrations. These headlines have no connection to the defunct video game publisher, highlighting how the same term can have entirely different meanings across different contexts and time periods.