Alix Earle

Her influence is particularly notable for its commercial impact, a phenomenon often referred to as the "Alix Earle effect." When she endorses or uses a product in her content, it frequently leads to that item selling out rapidly, demonstrating her significant power as a digital trendsetter.

Recently, Earle has been in the news due to her participation in the 2025 season of the television dance competition "Dancing with the Stars." Multiple news outlets have covered her performances, specifically highlighting her dances during a themed "Prince Night" in the semifinals of the competition.

Her involvement in the show represents a significant expansion of her career beyond social media, bringing her to a broader mainstream television audience. The coverage has focused on her dance scores and her progress alongside her professional partner as they competed for a place in the season finale.