F1 (film)

The partnership is notable for merging two globally recognized brands with massive fan bases, creating crossover appeal between motorsport enthusiasts and Disney consumers. It represents a strategic expansion for Disney into live sports-adjacent entertainment and for Formula One into broader consumer markets through Disney's retail and media channels. The collaboration also includes the high-profile "Fuel the Magic" marketing campaign.

Recently, Disney F1 has been prominent in news due to the rollout of its first official merchandise collection. Multiple outlets have reported on the launch of racing-inspired apparel and collectibles available through Disney stores and online platforms. The partnership has also been visible through high-profile activations, including the takeover of the Las Vegas Sphere venue to promote the "Fuel the Magic" campaign during the 2025 Las Vegas Grand Prix.

This ongoing collaboration demonstrates how major entertainment and sports brands are increasingly converging to create integrated consumer experiences. The merchandise releases and marketing campaigns represent the initial phase of what appears to be a longer-term strategic partnership between Disney and Formula One management.