List of Apple TV original programming

The service is notable as a significant competitor in the highly saturated streaming market, backed by Apple's substantial financial resources. Its strategy has increasingly focused on securing exclusive, high-profile content and live sports broadcasting rights to attract and retain a global subscriber base, differentiating itself from other platforms.

Recently, Apple TV+ has been prominent in news headlines for its aggressive expansion into live sports. This includes major acquisitions, such as securing U.S. broadcast rights for Formula 1, and deepening its partnership with Major League Soccer (MLS) through new viewing packages and temporarily removing paywalls to broaden access to playoff games. These moves are part of a broader industry trend where streaming services use live sports to drive subscriber growth.

Furthermore, its service plans and promotions, including participation in seasonal streaming deals, are frequently covered in consumer and trade publications. This ongoing news coverage highlights the competitive and evolving nature of the streaming landscape, where Apple is a key player.