Spotify Wrapped

Eventupdated 2025-11-24 15:41
Spotify Wrapped

Spotify Wrapped is an annual viral marketing campaign launched by the music streaming service Spotify. It provides users with a personalized, colorful summary of their listening habits from the past year, including their most-played songs, artists, and genres. The feature has been released every year since 2016.

The campaign is notable for its widespread cultural impact, consistently trending on social media platforms each December. It allows users to share their musical identities in a visually engaging format, fostering a sense of community and personal expression. Its popularity also makes it a significant year-end event for artists and the music industry as a whole.

Recently, the term has been featured in numerous news headlines as public anticipation builds for the 2025 edition. These articles, from various regional and music news outlets, primarily focus on speculating the exact release date based on patterns from previous years. The recurring news cycle reflects the high level of consumer interest and the campaign's status as a highly anticipated annual tradition.

Brief generated by an LLM (DeepSeek) from Wikipedia and recent news headlines.

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