Spanx is an American shapewear and apparel company founded in 2000 by entrepreneur Sara Blakely in Atlanta, Georgia. The company specializes in a wide range of products including innerwear, outerwear, activewear, denim, swimwear, and hosiery. Since its inception, Spanx has grown into a globally recognized brand, with its products available in over 50 countries and a valuation reaching $1.2 billion as of 2021.
The company is notable for revolutionizing the shapewear industry and empowering women through innovative undergarments that offer comfort and confidence. Founder Sara Blakely's journey from starting the business with $5,000 in savings to building a billionaire empire has become an inspirational story in the business world, highlighting her role as a self-made female billionaire in a competitive market.
Recently, Spanx has been in the news due to its prominent Black Friday sales events. Various media outlets have reported on the company offering significant discounts, with savings of up to 80% on items like shapewear, pants, and travel-friendly apparel. These sales have drawn attention for featuring cozy, celebrity-loved styles and have been promoted as early holiday shopping opportunities, reinforcing the brand's market presence during key retail periods.
Latest related news
- Black Friday fashion deals for men and women: Shop sales at Macy's, Old Navy and more - Good Morning America 2025-11-21 02:33 · Good Morning America
- Spanx’s Black Friday sale came early: Save up to 80% off - Page Six 2025-11-20 05:43 · Page Six
- Spanx Black Friday Sale: 30% Off Shapewear and Pants - Business Insider 2025-11-20 03:31 · Business Insider
- Spanx’s Early Black Friday Sale Has Cozy, Celeb-loved Travel Styles Up to 60% Off—15 Best Deals From $39 - Travel + Leisure 2025-11-19 14:00 · Travel + Leisure
- Sara Blakely Spanx Story: $5K to Billionaire Empire - Finance Monthly 2025-11-18 19:45 · Finance Monthly
- From loungewear to luxe bedding, these 40 cozy gift ideas are star-worthy - Page Six 2025-11-18 02:27 · Page Six
- How A Door-To-Door Fax Machine Saleswoman Turned Pantyhose And Sweltering Florida Heat Into A Billion-Dollar Under Garment Empire - Celebrity Net Worth 2025-11-17 18:18 · Celebrity Net Worth
- 'The Right Fit': Shapewear camis, bodysuits and more - Good Morning America 2025-11-14 19:14 · Good Morning America
- The 8 Best Early Holiday Sales Are Happening at Nordstrom, Spanx, Cozy Earth, and More — Up to 80% Off - People.com 2025-11-14 17:00 · People.com
- Spanx’s End of Season Sale Is Here! Shop Best-Selling Leggings, Pants, Sweatshirts, and More from $19 - MSN 2025-11-14 14:48 · MSN