Sky Sports

The company is notable for its significant influence on British sports since its launch in 1991. It has been a major driver in the commercialisation of sports and has instigated structural changes, most famously by playing a pivotal role in the formation of the English Premier League in 1992.

Recently, Sky Sports has been active in its regular sports coverage, with headlines featuring previews and tips for events like horse racing at Ascot, football matches such as Coventry versus West Brom, and engaging content with athletes like Paddy Pimblett. In broader industry news, the sports broadcasting landscape is evolving, as highlighted by recent reports of other platforms securing major rights deals for properties like the UEFA Champions League.