Semrush is an American public company providing a SaaS platform for digital marketing professionals. Founded in Boston by Oleg Shchegolev and Dmitri Melnikov, its platform offers tools for SEO, including keyword research, competitive analysis, site audits, and backlink tracking. The service gathers data from major search engines like Google and Bing to help businesses improve their online visibility and has more recently integrated artificial intelligence to adapt to evolving search environments.
The company is notable for being a comprehensive, all-in-one marketing toolkit used by businesses worldwide to optimize their digital presence. Its extensive data on search trends and competitor analysis makes it a valuable resource for marketers aiming to enhance their strategies and performance in search engine results.
Semrush has recently been in the news due to a significant acquisition announcement. Multiple sources reported that Adobe has agreed to acquire Semrush in a $1.9 billion all-cash deal. This move is seen as part of Adobe's strategy to expand its suite of marketing and brand visibility tools, integrating Semrush's specialized capabilities into its broader ecosystem.
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- Adobe acquires Semrush for $1.9 billion to expand brand visibility tools - PPC Land 2025-11-19 23:06 · PPC Land
- Nvidia, Lowe’s, Target, Semrush, MP Materials, Plug Power, Dycom, and More Movers - Barron's 2025-11-19 23:05 · Barron's
- Adobe to acquire Boston-based Semrush for $1.9 billion in all-cash deal - The Business Journals 2025-11-19 22:56 · The Business Journals
- Adobe Agrees to Buy Semrush in $1.9 Billion Deal - The Information 2025-11-19 22:40 · The Information
- Adobe To Acquire Semrush In $1.9 Billion Cash Deal - Search Engine Journal 2025-11-19 22:39 · Search Engine Journal
- Adobe Acquires Marketing Platform Semrush for $1.9B - The Tech Buzz 2025-11-19 22:38 · The Tech Buzz
- M&A News: SEMrush Stock (SEMR) Surges 75% as Adobe Approaches $1.9B Acquisition - TipRanks 2025-11-19 22:31 · TipRanks
- Adobe (ADBE) to Acquire Semrush (SEMR) in $1.9 Billion Deal to Boost AI-Driven Marketing - Somos Hermanos - 2025-11-19 22:30 · Somos Hermanos -
- Adobe (ADBE) to Acquire Semrush (SEMR) for $1.9 Billion - GuruFocus 2025-11-19 22:29 · GuruFocus
- Adobe (ADBE) Announces Acquisition of Semrush for $12 Per Share - GuruFocus 2025-11-19 22:29 · GuruFocus