Fanatics, Inc.

The platform is notable for its exclusive licensing agreement with the NFL, making it the league's authorized e-commerce partner. This provides fans with guaranteed authenticity for a wide range of products, from current player jerseys to vintage collectibles, while supporting the league and its teams through official channels.

Recently, NFL Shop has been in the news due to its major Black Friday sales events, with significant discounts being promoted across its global operations. Media coverage has highlighted both the North American and European versions of the shop offering substantial savings during the 2025 holiday shopping period.

Additional attention came from the temporary transformation of Real Madrid's official Bernabéu stadium store into an NFL Shop pop-up location. This rapid conversion was executed to support the NFL's international series game in Madrid, demonstrating the league's global expansion efforts and the flexibility of its retail partnerships.