Lego is a Danish toy company renowned for its interlocking plastic brick system that enables the construction of various models. Founded in 1932 and headquartered in Billund, Denmark, the privately held Lego Group produces colorful bricks and components that can be assembled into structures, vehicles, and robots, fostering creativity and educational play across all ages.
The company is notable for its significant cultural and educational impact, with Lego sets used in classrooms to teach concepts in engineering, mathematics, and problem-solving. Its products, including minifigures and themed sets, have become collectibles and inspired movies, video games, and fan conventions, solidifying its status as a global brand beyond mere toys.
Recently, Lego has been in the news due to its prominent inclusion in Black Friday sales events in 2025. Various media outlets have highlighted discounts on Lego sets, covering themes such as Star Wars, Star Trek, and Disney, alongside promotions offering free gifts with purchases. This coverage reflects the brand's ongoing popularity and consumer interest during major retail periods.
Latest related news
- The best Black Friday deals on tech for 2025: Get up to 50 percent off gear from Apple, Amazon, Disney+, Lego, Dyson and others - Engadget 2025-11-28 10:30 · Engadget
- Walmart Black Friday 2025 is officially live: Legos, Dyson vacuums, AirPods on sale - Mashable 2025-11-28 09:28 · Mashable
- LEGO Black Friday deals now on: Savings, free gifts, and more - Brick Fanatics 2025-11-28 08:00 · Brick Fanatics
- LEGO Star Trek 10356 USS Enterprise NCC-1701-D out now with three free gifts - Brick Fanatics 2025-11-28 08:00 · Brick Fanatics
- The best Black Friday Lego deals in 2025: discounts on everything from Star Wars to Disney - GamesRadar+ 2025-11-28 07:59 · GamesRadar+
- These are the Black Friday Lego deals I’m grabbing this year — shop up to 59% off select sets from Disney, DC, Harry Potter and more - Tom's Guide 2025-11-28 07:28 · Tom's Guide
- Best Black Friday Lego deals 2025: Star Wars, Botanicals, Minecraft, and more - Mashable 2025-11-28 05:31 · Mashable
- Here are my top picks of all the early Black Friday Lego deals available to build right now - Space 2025-11-28 05:29 · Space
- LEGO Star Wars 75437 Cobb Vanth's Speeder Rumoured For January 2026 - Bricks Up 2025-11-28 05:02 · Bricks Up
- LEGO Thanksgiving parade returns with over 20,000 bricks at discovery centers worldwide - KSNV 2025-11-28 04:38 · KSNV